I Love You, Man! Only a beer commercial could show us the true meaning of love among men. Commercials today so often seem stale and stagnant. Same product, same message, yada yada yada. However, there are some you just can’t forget, either by choice, or by the fact that they were on ALL the time! The 90s were no different.
A barrage of beverage ads became incredibly popular and entertaining. Budweiser continued to crank out awesome ads, like the aforementioned "I love you man" as well as the "Bud-Weis-Er" frogs. Not just settling for amphibious advertisements, Budweiser brought us one of the most
oft-imitated slurs of "Wazzzzzz Uppppppp?" Nearly everyone that I called during that commercial’s run would answer the phone with that familiar phrase. The ads would continue to evolve and actually made people watch them, instead of muting them. It was "Did you see the new ‘Wazzz Up?’ commercial?" the next day at the water cooler. These weren’t just ads, they were addictions. These types of commercials made people watch the Super Bowl, and not just for the game, but for the overpriced and overly creative commercials.
It wasn’t just the alcohol ads that made their "mark-et" on society. Pepsi opted for Van Halen’s "Right Now" to promote the odd and omissible Crystal Pepsi, and Diet Pepsi confirmed our choice with Ray and the "you got the right one baby" girls. Cindy Crawford was enamored by onlookers as she, in sexy slow motion, grabbed a Pepsi from the gas station vending machine. Pepsi brought the onslaught of variety and entertainment to the never ending cola wars. Still Thirsty? Check the fridge…. Hmmm, let’s see…. We have some cola … some purple stuff … and of course, SUNNY DELIGHT!
I love taco bell. Wait, say it in Spanish my little Chihuahua! "¡Yo quiero Taco Bell!" Wow, all this talk is making me hungry! Everybody, to my place, my mom just got back from the grocery store, and I would bet my Mighty Morphin Power Ranger – the blue one – that she got Bagel Bites! "Pizza in the morning, Pizza in the evenin’, Pizza at suppertime! When pizza’s on a bagel, You can eat pizza anytime!"
Commercials weren’t just confectionary, though. Clothing commercials were stylin’ and profiling as well. GAP jump, jived and wailed their way into wallets, as their swing dancing campaign sold khakis like "krazy!" GAP hit the nail right on the head as it appealed to their audiences by showing their products in action. It made true believers out of the consumer and the revenue that was generated off those ads proved just that. Even condiments became cool as mustard posed the question "Pardon me, do you have any Grey Poupon?" and Fabio was absolutely shocked and made us all think to ourselves, "I can’t believe it’s not butter!"
The common theme in so many commercials is their ability to create brand awareness. "Word of Mouth" appeal is incredibly profitable, and the catchphrases of the 90s commercials were definitely worth talking about. Think about it, we are now at least 10 and in some cases nearly 20 years out from these ads. Yet, even if you watched a minimal amount of the boob tube back then, all of the above commercials bring back memories. It takes you back, and not just only mentally. Those memories take you back to the store for more. And that is what separates the classics from the forgotten. It is also what separates the successes and failures of so many consumer product businesses today.
Want more fab ads? Check out our 90s TV Commercial Video pages: